Parx is a premium casual lifestyle brand which is positioned to cater to the needs of consumers who are looking for dressing up for life "beyond work".

Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Right from its inception in 1999, Parx has been the preferred choice of brand in the causal wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Urban, Sport, Excursion and Club.

The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.

Distribution is through the following channels: Exclusive Parx brand stores, which are company-owned and operated; There are currently 17 exclusive stores and a few more to be added by the end of this year. The Raymond Shop (which offers fabric from Raymond and other ready made brands from the house of Raymond); large format stores like Piramyd, Central; and other leading menswear stores.

Parx’s exclusive brand stores are directed toward delighting the customer with high standards of service and providing an unique shopping experience.

Quality

Fabric Quality

Fabrics constitute the basic material from which the garment is created.  Parx ensures that you have some of world's best fabrics and materials going into what you wear.  Making you look truly global and sophisticated in your taste and style.

Parx go to great lengths to ensure the best quality inputs in every piece.  Our manufacturing and quality processes are continuously refined and are amongst the best in the world.  The quality process begins from the design and planning stages.  Our quality assurance procedures check every garment rigorously and ensure that it is okay for dispatch to our stores.

Buying a Parx product therefore comes with an in-built commitment of the finest quality that you can expect.

Research & Development

The research and design team at Parx invests a lot in identifying and promoting the evolution of style, finishes and gets into the finer details of garment.  We set high standards of specification for the feel, comfort, look and durability of fabrics and ensure every bit of the selected goes through a series of tests before it is approved for use in our collection.

Parx is always looking for new technologies and advances that it can leverage to bring the best of products and finishes for our customers.